For years, Oracle has been empowering marketers with next generation tools like WebCenter Sites and Eloqua.
In 2015, Oracle plans to bring the two powerhouse solutions together!
Oracle aims to provide unparalleled marketing power to customers by integrating WebCenter Sites with the Oracle Marketing Cloud. The first phase of the WebCenter Sites and Eloqua integration will be included in WebCenter Sites 188.8.131.52.0 Patch 10.
WebCenter Sites and Eloqua specialize in enabling non-technical marketing users to easily deliver engaging experiences on the web and through email. By integrating WebCenter Sites with Eloqua, Oracle is no longer focusing email campaigns or web experience as individual marketing channels, but as one continuous digital experience.
The goal of all marketing teams should be to ensure a seamless and consistent digital experience for visitors crossing between campaign channels and the main website. This can be achieved in the following ways:
Sharing content across channels & personalizing email content
Eloqua email authors can drag-and-drop WebCenter Sites content on Eloqua emails and landing pages to ensure consistency of the marketing message and seamless visitor experience across channels. By passing visitor profile information from Eloqua to the WebCenter Sites cloud application, marketers can send personalized email with content sourced from WebCenter Sites thereby enhancing the visitor experience.
Eloqua includes form building capability, used to capture lead-generation details from visitors. These lead generation forms can be placed on WebCenter Sites delivered pages through drag and drop placement. WebCenter Sites ‘Cloud asset’ feature enables externally hosted content to be accessed from within the WebCenter Sites Contributor User Interface. The forms appear in WebCenter Sites search and browser interfaces and can be dragged and dropped onto Sites pages.
Redstone Specialized & Ready for Action
Two years ago when Oracle purchased Eloqua, Redstone made a post in a LinkedIn Group asking the question, “How long until Oracle integrates Eloqua with WebCenter Sites?” We now have our answer: two years. The good news for our customers is that we asked that question two years ago, and it is that forward thinking mindset that has Redstone prepared for what’s coming next.
In 2013, we began focusing on WebCenter Sites and in January 2014 we became the first partner worldwide to become Oracle Specialized in WebCenter Sites. Additionally, we began creating our Digital Experience (DX) Gateway solution in 2014. DX Gateway is an enterprise class jump-start program that automates the installation, configuration and deployment of best practice, multi-tier WebCenter Suite environments.
For Additional Information
Please refer to the attached documentation for more details.
In addition, there is a new A-Team blog that mentions how to architect the Oracle stack for a modern marketing sales funnel:
For all your Oracle WebCenter needs, Contact Redstone Content Solutions We Deliver.