Written by: Michael Lawrence
In the first Facebook Graph Search post, users and businesses focused on this current feature (Part 1).
This article will analyze the businesses that are Graph Search competitors and answer several popular questions such as:
The Graph Search does not compete with Google Search
“The Graph Search is Facebook’s counter punch to Google+” has been a common theme in early online discussions about the new feature. As much as people want Google and Facebook to throw on the gloves and duke it out, they are just not the natural competitors many assume them to be.
Google+ is a social aspect to Google’s search engine, used to enhance the ability and quality of their search engine. It wasn’t meant be the next Facebook, and the Graph Search isn’t meant to be the next Google Search.
Here are two reasons that will put a rest to the fallacy that the Graph Search and Google Search are competitors:
Both search through entirely separate indexes of data for answers
If the Graph Search isn't going to impact Google, then who is it going to affect?
The Graph Search has the potential to become one of the most effective ways for recruiting new talent to your company, regardless of industry. Here are some example searches by employers & employees:
With the knowledge of Facebook and the ability of the Graph Search, companies may be able to internalize recruitment efforts and reduce costs by reducing expensive outside services. Companies may no longer need to pay for recruiters or fees to Monster.com and LinkedIn for access to their database of professionals.
Instantly, Facebook would possess the largest pool of professionals. Due to the diversity of the 1 billion Facebook users, the ability to accommodate white-collar & blue-collar companies, multi-national & multi-lingual, and all levels of experience, reaching the correct candidate would be effortless. The advanced two-way search between employees and employers delivered by the Graph Search has the potential for unparalleled results. Facebook will also be able to leverage their immense number of users to be very price competitive .
So what are LinkedIn and others doing to prepare? Are they even aware they are in the same boxing ring as the Graph Search?
LinkedIn vs. Facebook Graph Search
LinkedIn operates and promotes itself as a social media company, so when Facebook made their announcement, LinkedIn started to plan. Recently LinkedIn discontinued their LinkedIn Answers service, therefore, reallocating their efforts, capital and time to more pressing matters.
LinkedIn has always been a “professional” social media site, and they may always have that edge on Facebook.
To-do-list for LinkedIn:
Graph Search vs. Monster and Careerbuilder
Monster.com and Career Builder, unlike LinkedIn, do not operate as social media sites; therefore, they may be overlooking the Graph Search. It may be tough for them to compete, considering that combined they have less than 100 million job seekers and less information about their users to parse for information.
To-do list for Monster.com and Career Builder:
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