The Gateway To Digital Experience Runs Through Redstone

Redstone’s John Klein had the pleasure of sitting down with Oracle WebCenter Senior Marketing Manager Kellsey Ruppel to discuss one of Redstone’s latest solution offerings: Digital Experience Gateway.  

This conversation was recorded and used as this month’s WebCenter Café Podcast.  

In this Podcast, you will learn how Redstone Content Solutions can save your business valuable time and money by automating the installation, configuration and deployment of WebCenter Suite environments with their Digital Experience Gateway solution. 

Listen to the Podcast. 

Transcript: 

KELLSEY: 
We’re pleased to be joined by Oracle Platinum Partner and WebCenter Subject Matter Experts Redstone Content Solutions.  John Klein from Redstone will discuss Digital Experience and how Redstone’s Digital Experience Gateway assists customers deploy WebCenter faster, and with more quality. 

JOHN: 
Thank you for having us Kellsey. It is always a pleasure to work with you and the WebCenter Product Marketing team.  We are very excited for the opportunity to discuss Digital Experience, Oracle’s Digital Experience direction and how Redstone is supporting those initiatives.  

KELLSEY: 
Let’s start by explaining to the audience what we mean by Digital Experience. 

JOHN:
Digital Experience is the cornerstone of brand experience that focuses on connecting “experiences” to outcomes by encompassing the entire customer engagement lifecycle – from research to recommend.

KELLSEY: 
What makes Digital Experience so important? 

JOHN:
According to IDC, 70% of the buying cycle takes place before customers ever engage with a live sales person.
Becoming a digital business is imperative for organizations to deliver the next wave of revenue growth, service excellence and business efficiency.  The stakes are high and there is a cost for marketers getting this wrong -- 94% of customers say they will discontinue communications & interactions with a company because of irrelevant messages and experiences.

KELLSEY:
So, what is it about Oracle’s Digital Experience strategy that is of interest to Redstone? 

JOHN:
Simply put – Oracle has both the vision and the needed tools.  Leveraging multiple solutions from multiple vendors is not the answer. Oracle is uniquely positioned to:
• Support research, self-service, inbound marketing and web experience
• Provide rich mobile applications and services such as store locators and loyalty programs
• Support marketing campaigns, programs and activities across paid, owned and earned media
• Support purchase and transaction services, product recommendations, product catalogs and advanced search
• Support audience data and build rich customer profiles to maximize marketing effectiveness

KELLSEY: 
Where does Redstone’s Digital Experience Gateway fit into the picture? 

JOHN: 
Our business is geared towards enabling our customers by leveraging the full power of Oracle WebCenter.  
One of the most time consuming, error prone and costly aspects of a WebCenter project is getting started – standing up a multi-tier, best practice architecture that supports the here and now, and can scale as customer needs change and grow. 

BUT that doesn’t have to be the case anymore, at least not when our joint customers choose to leverage Redstone’s Digital Experience Gateway.  Redstone’s Digital Experience Gateway solution is an enterprise‐class jump-start program that automates the installation, configuration and deployment of WebCenter environments for Portal, Sites and Content. 

We have introduced automation by developing pre-configured modules for WebCenter Content, WebCenter Sites and WebCenter Portal that support multi-tier, best practice architectures that are even “Exa”-compatible.
This has resulted in reducing a multi-week process and cut it down to minutes or days.  We can also ensure that each WebCenter environment is identical.  And lastly, the money that is saved is significant and positively impacts the bottom line.

KELLSEY: 
That is incredible!!! Can you tell us more?  

JOHN:
I could, but I’d rather prove it. I invite each of our listeners to visit redstonecontentsolutions.com/digital-experience-gateway – there you can sign up to watch a Digital Experience Gateway product demonstration to see the solution in action!   

KELLSEY:
Do you have clients already taking advantage of this offering? 

JOHN: 
Yes.  Digital Experience Gateway has been used on multiple WebCenter production deployments. 
We have been developing Digital Experience Gateway for about a year now, and we officially launched this offering at Collaborate15 this year.  

KELLSEY:
So, what benefits have your customers realized with Digital Experience Gateway? 

JOHN:
I’d like to share with you a customer quote. “Installation and configuration management automation is critical to the success of our Oracle platform.  Redstone’s WebCenter Digital Experience Gateway allows us to be more efficient with human resources and ensures consistency and reproducibility for deployed WebCenter applications.” 

KELLSEY: 
It sounds like Redstone is ahead of the Digital Experience curve. 

JOHN: 
Digital Experience Gateway is the on-ramp to a successful WebCenter digital experience initiative.    

KELLSEY: 
Unfortunately, that is all the time we have today. Thank you for joining us today John. 

JOHN:
It’s been my pleasure. Thank you for having me and allowing me the opportunity to share Digital Experience Gateway with the audience. 

KELLSEY: 
If you would like to learn more about Redstone Content Solutions’ Digital Experience Gateway, please follow the links below.  Until next time. Good bye. 

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For all your Oracle WebCenter needs, Contact Redstone Content Solutions: We Deliver.

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