Target the overcharged and under-served

I have great respect for Southwest Airlines.

I was recently reading an overview of some of their initial keys to success – and one in particular caught my eye.

Southwest began as a short-haul airline – offering routes from Dallas to Houston and Houston to San Antonio.  From the very beginning, they were offering a low-fare, high-frequency alternative to driving.

Much like Southwest’s approach, we set out to provide more value for the training dollar spent.  While others divide an agenda item into more than one class, we combine multiple topics into a single class – giving clients only the most needed information.
As such, we will offer a client eight (8) days’ worth of training in one five (5) day class, for example.

More of the needed information in less time at a lesser cost = more value!

One of the features of our offering that many clients appreciate is the customizing of their agenda at no additional cost.  Clients like this feature mostly because they feel they truly receive what they want/need from their training experience.

Giving people a better experience than they expect – and having them engaged in the entire process – leads to satisfied customers!