Isn’t the “hit” rate for print advertising about 3%? By “hit” rate I really mean response rate – offering a product/service via print and then getting the solicited party to respond.
I’m not yet even talking about conversion – converting that offering to a sale.
Targeted print or print-on-demand certainly does increase both the response & conversion rates – but still not significantly.
Social Media truly allows you to measure your advertising ROI. How so, you ask?
How about each of the following?
Let me know your thoughts. I’d love to hear from you!