1. Title area displayed in Google search results is measured by pixels, not characters. The maximum length is 512 pixels.
2. Google supports multiple sitemaps, including image sitemaps. The one sitemap Google does not support is a product sitemap for eCommerce.
3. XML sitemaps can have many URLs. 500,000 URLs is the maximum.
4. Deleted website pages still being indexed by Google? Try using the HTTP status code 410; this is the best way to permanently remove a URL from Google’s index.
15. A “soft” 404 error is when a page returns a 203 HTTP response code and displays a blank page
Getting the bulk of incoming site traffic from new and returning visitors, the homepage is arguably the most important page on a website. Converting traffic into sales leads through an engaging and informative homepage is pivotal for inbound marketing success. During this Quick Tip Session Michael will identify key elements necessary to create a quality homepage and best practices for implementation.
Be sure to add this session to your conference schedule for more information on how to maximize the impact of your homepage.
If you have any questions prior to Collaborate14 in Las Vegas, please ask them in the comments below.
For all your Oracle WebCenter needs, Contact Redstone Content Solutions: We Deliver.
Written by: John Klein
See how Redstone Content Solutions delivers value to employees, customers, partners and suppliers through Oracle WebCenter: The Premier User Engagement Platform.
Contact Redstone for all of your Oracle WebCenter needs.
Drew runs a fast paced enterprise that uses Oracle WebCenter to create, manage and share critical corporate content.
For all your Oracle WebCenter needs, Contact Redstone Content Solutions “We Deliver”
One of Redstone's on-going initiatives is to aggressively promote the Oracle WebCenter Suite by sharing product updates and information effectively across the web, blogosphere and social media.
Redstone has created and moderated communities such as Oracle OpenWorld, IOUG Collaborate and Oracle WebCenter and joined many others to share our passion for WebCenter.
We need you! Please join us in our efforts to further the global reach of the Oracle WebCenter's online community by joining the following online groups and communities. We look forward to your participation.
Please promote and link to the following groups belows.
In the first Facebook Graph Search post, users and businesses focused on this current feature (Part 1).
This article will analyze the businesses that are Graph Search competitors and answer several popular questions such as:
The Graph Search does not compete with Google Search
“The Graph Search is Facebook’s counter punch to Google+” has been a common theme in early online discussions about the new feature. As much as people want Google and Facebook to throw on the gloves and duke it out, they are just not the natural competitors many assume them to be.
Google+ is a social aspect to Google’s search engine, used to enhance the ability and quality of their search engine. It wasn’t meant be the next Facebook, and the Graph Search isn’t meant to be the next Google Search.
Here are two reasons that will put a rest to the fallacy that the Graph Search and Google Search are competitors:
Both search through entirely separate indexes of data for answers
If the Graph Search isn't going to impact Google, then who is it going to affect?
The Graph Search has the potential to become one of the most effective ways for recruiting new talent to your company, regardless of industry. Here are some example searches by employers & employees:
With the knowledge of Facebook and the ability of the Graph Search, companies may be able to internalize recruitment efforts and reduce costs by reducing expensive outside services. Companies may no longer need to pay for recruiters or fees to Monster.com and LinkedIn for access to their database of professionals.
Instantly, Facebook would possess the largest pool of professionals. Due to the diversity of the 1 billion Facebook users, the ability to accommodate white-collar & blue-collar companies, multi-national & multi-lingual, and all levels of experience, reaching the correct candidate would be effortless. The advanced two-way search between employees and employers delivered by the Graph Search has the potential for unparalleled results. Facebook will also be able to leverage their immense number of users to be very price competitive .
So what are LinkedIn and others doing to prepare? Are they even aware they are in the same boxing ring as the Graph Search?
LinkedIn vs. Facebook Graph Search
LinkedIn operates and promotes itself as a social media company, so when Facebook made their announcement, LinkedIn started to plan. Recently LinkedIn discontinued their LinkedIn Answers service, therefore, reallocating their efforts, capital and time to more pressing matters.
LinkedIn has always been a “professional” social media site, and they may always have that edge on Facebook.
To-do-list for LinkedIn:
Graph Search vs. Monster and Careerbuilder
Monster.com and Career Builder, unlike LinkedIn, do not operate as social media sites; therefore, they may be overlooking the Graph Search. It may be tough for them to compete, considering that combined they have less than 100 million job seekers and less information about their users to parse for information.
To-do list for Monster.com and Career Builder:
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The following topics will be discussed in this blog post:
The following topics will be discussed in this blog post:
If you have an extra concert ticket and you are looking for a friend to take it off your hands. You can ask the Graph Search, What friends have a similar taste in music?
You just obtained a new job at Redstone Content Solutions and you have to relocate. You can ask the Graph Search, Do I have friends that live in or near Davenport, Iowa?
This setting will allow only friends to find you through the Graph Search.
Possible Custom Settings – "Friends of Friends"
This feature will allow any Facebook user to find you through a Graph Search, when your profile is relevant to the search query.
Possible Custom Settings – No Photos, Interest Only, Cannot View Wall, Hide Last Name, Hide Location & Hide Contact Info
A student at St. Ambrose University conducts a Graph Search for students interested in disc golf. If you enabled this privacy setting and are interested in disc golf, this student may find your profile via the Graph Search and ask you to go play a round of disc golf.
Recruiters Eyes Only
Typically, social media is only used to cross reference job candidates once a resume and cover letter have been received. This will no longer be the case when Facebook allows businesses to seek out Candidates through the Graph Search. Under this silo, companies will only be able to view the Work & Education Section of a candidate’s profile. If this is a path Facebook decides to take, the Graph Search will look for the Work & Education Section to be updated and expanded with fields such as: Upload Resume & Cover Letter, Career Field, Willing to Relocate - Yes or No?, Years of Experience etc.
Companies will now be able to seek out candidates for open positions asking Graph Search questions like:
Software Developers in Davenport, Iowa?
Graphic Designers with five years’ experience and are willing to relocate?
Currently, Facebook is making a lot of money on behaviorally targeted ads. For example, It is NO coincidence that your girlfriend for the last three years is seeing bridal ads on the side of her news feed. The Graph Search will take behaviorally targeted ads from passive to aggressive. For example:
Companies will be able to search for customers by asking Graph Search questions like:
People in California who are interested in Fitness? People interested in hiking? People who like candy?
1. How much information you are willingly to disclose on Facebook and
2. How much these companies are willing to pay Facebook for access to it.
This was the first installment in a two-part series about the Graph Search. Part 2 will be published in the coming weeks and will focus on: Who are the obvious competitors of the Graph Search? & why they aren’t really direct competitors? and What businesses are going to be hurt most by the Graph Search and don’t even know it yet?
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One of the most important internet applications is the “Search Engine” ie. Google, Ask Jeeves, Yahoo, Bing. They are essential to navigating the internet and one could even make the argument that they are essentially the operating system of the internet.
Search Engines have been evolving at an alarming rate for years. In 2010, Google launched 516 improvements to their Search Engine. Examples of visual improvements include: “Auto Complete” “Google Spelling Correction” “Knowledge Graph” “Dictionary results” and “Products Listings on SERPs”. An example of an improvement that we don’t see is an algorithm change.
Since its beginnings, Google has placed value on keywords. The internet and its users have evolved, so has Google. Searchers today are much more advanced and know how to “search”. Why? Search words have become search queries. We know longer blindly enter keywords, we ask questions that let Google know what we want and what our intention is regarding the information we are seeking.
Below is an example that demonstrates the difference of searching with keywords vs. a key query
Want: Athletic Shoes
Keywords - athletic shoes
When we searched using keywords, Google delivers results relevant to what we searched for - "athletic shoes" - but far less than relevant results for what we are actually looking to do.
We are actually looking to buy athletic shoes online -therefore the results of local shoe store locations and organic results of non E-Commerce sites are not relevant
Key query - red basketball shoes for sale online
When we searched with a key query instead, we were delivered much more relevant results.
Instead of seeing a map for local stores, we actually see product listings of shoes on the search engine.
How to Adapt
1. Identify questions visitors are going to ask Google to find information on your website. Use Google Analytics and Webmaster Tools to identify what people are already searching for when they find you.
2. Add the questions you identified in step 1 to your site and answer them on your site. By doing so you will increase your relevant content and increase your SEO effectiveness.
**Note: If you want people to find you for something specific, ask yourself how would you search Google to find information, and optimize for that query.
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Real Time Decisions