Written by: Michael Lawrence
A recent survey of 1,300 senior level executives conducted by Oracle’s Global Customer Experience Team highlighted the biggest hurdles facing companies trying to achieve differentiating customer experience on the Web.
Issue 1: Organizational silos hinder performance
Issue 2: Inflexible technology and systems
Issue 3: Inability to integrate and act upon customer feedback
Issue 4: Inability to measure performance
Issue 5: The Social Media disconnect – understanding the value vs. supporting delivery
Issue 6: Budgets not yet allocated to CX
See the entire survey here
In Order improve the CX, Businesses need to shift their approach
Oracle WebCenter Sites can help! WebCenter Sites enables marketers and business users to easily create and manage relevant social & interactive online experiences across multiple channels.
Solution to Issue 1
Centralized business-user management of both mobile and traditional websites
Solution to Issue 2
Scalable web content management (WCM) platform for delivery of a high volume, global web presence
Solution to Issue 3
Integrate with Oracle's CRM and E-Commerce Applications
Solution to Issue 4
Granular analytics for optimizing web content, promotions, and offers
Solution to Issue 5
User-generated content and personalized, customizable gadgets with enterprise moderation, including comments, ratings, reviews, and blogs.
Solution to Issue 6
Can your business survive a potential revenue loss of 20%? No time like the present to get started!
To learn more about how WebCenter Sites can help your business achieve its customer experience initiatives, please contact Redstone here.