Written by: Michael Lawrence Why is Personalization important?
I wish my Website could do this!![]() Now It Can – with Oracle WebCenter Sites! This robust Web Experience Management (WEM) Solution produces relevant and personalized content for end-users across multiple platforms. WebCenter Sites delivers that “A-ha!” moment to customers in three ways:
3. Hybrid Personalization
WebCenter Sites Personalization Capabilities:
Are you ready to start Personalizing Web Content with WebCenter Sites?![]() Nowadays communicating with online consumers using a static website is ineffective. In order to compete and thrive online, it is imperative for businesses to deliver that “A-ha!” moment to consumers. WebCenter Sites creates that experience by delivering personalized content across all touch points: eCommerce, corporate, mobile and social sites - fostering true “one-to-one” connections. The future of web experience management is here! Let’s setup a meeting to discuss how Redstone can help you achieve the most value from your WebCenter Sites investment.
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Written by: John Klein See how Redstone Content Solutions delivers value to employees, customers, partners and suppliers through Oracle WebCenter: The Premier User Engagement Platform. Contact Redstone for all of your Oracle WebCenter needs. Video Script: Drew runs a fast paced enterprise that uses Oracle WebCenter to create, manage and share critical corporate content. For all your Oracle WebCenter needs, Contact Redstone Content Solutions “We Deliver”
Written by: Michael Lawrence The short answer is “Yes”. Ease of Use for Visitors Intuitive navigation pleases site visitors and increases the odds of them returning to the site. An HTML sitemap allows site visitors to easily navigate a website. The sitemap serves as a ‘Table of Contents’ referencing all pages and allowing website visitors to locate pages they are unable to find by searching the site or navigating through site menus. Typically an HTML sitemap will display a website’s navigation in a bulleted outline, and link anchor text to the page it references. Search Engine Indexing & Page Rank An HTML sitemap aids search engines in the process of indexing website pages. The HTML sitemap also improves and distributes Page Rank throughout all website pages. Page Rank measures inbound links from others sites. Linking from one page of a website to another is not considered an inbound link in Google’s algorithm. What is factored into Page Rank? – The tier level of a webpage. Tier level is an attribute used to calculate authority and importance of pages based on the navigational structure of the website. Tip: The ideal structure of a website has no more than three tiers.
By linking to an HTML sitemap from the Homepage (Tier 1), the HTML sitemap becomes a Tier 2 page. Now that the HTML sitemap is a Tier 2 page, and the HTML sitemap links to all other pages on the site, every page is now at minimum a Tier 3 page. In the image above, the pages on the Tier 4 level would all become Tier 3 with the implementation of an HTML sitemap. This best practice ensures that all pages are linked to and don’t end up buried deep within the site where search engines can’t locate them. A Tier 3 structure is the preferred approach for websites. Additionally, an HTML sitemap guarantees that your site adheres to this recommended approach. XML Sitemaps XML sitemaps provide value for all websites. Creating an XML sitemap and submitting it to search engines allows them to crawl the website in a more effective manner. Search engines use the XML sitemap to find every page on the site, including URLs that are not found through the regular crawling algorithms used by search engines. XML Sitemaps are especially important for following types of websites: See/hear Google's Matt Cutts, explain the importance of HTML sitemap For all your Oracle WebCenter needs, Contact Redstone Content Solutions “We Deliver”
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