Written by: Michael Lawrence
Evolution doesn’t always apply to Darwin and his studies of the Galapagos Islands; it can refer to the improvement of anything over time. Cars have evolved from the Model T to sports cars and SUVs. The internet is no different. Not only has the internet evolved but so have its users and applications.
One of the most important internet applications is the “Search Engine” ie. Google, Ask Jeeves, Yahoo, Bing. They are essential to navigating the internet and one could even make the argument that they are essentially the operating system of the internet.
Search Engines have been evolving at an alarming rate for years. In 2010, Google launched 516 improvements to their Search Engine. Examples of visual improvements include: “Auto Complete” “Google Spelling Correction” “Knowledge Graph” “Dictionary results” and “Products Listings on SERPs”. An example of an improvement that we don’t see is an algorithm change.
Since its beginnings, Google has placed value on keywords. The internet and its users have evolved, so has Google. Searchers today are much more advanced and know how to “search”. Why? Search words have become search queries. We know longer blindly enter keywords, we ask questions that let Google know what we want and what our intention is regarding the information we are seeking.
Below is an example that demonstrates the difference of searching with keywords vs. a key query
You may be thinking this is great for the consumer but what does this mean for SEO Managers and Webmasters? It's very simple, since people are using questions to search Google you must optimize with answers! This requires only a few minor changes in most common SEO strategies, but here are two simple steps to follow.
How to Adapt
1. Identify questions visitors are going to ask Google to find information on your website. Use Google Analytics and Webmaster Tools to identify what people are already searching for when they find you.
2. Add the questions you identified in step 1 to your site and answer them on your site. By doing so you will increase your relevant content and increase your SEO effectiveness.
**Note: If you want people to find you for something specific, ask yourself how would you search Google to find information, and optimize for that query.
FOR IMMEDIATE RELEASE:
Redstone Achieves Oracle PartnerNetwork Specialization for Oracle Application Development Framework
Davenport, Iowa (Monday, January 21, 2013) – Redstone Content Solutions LLC, a Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved OPN Specialized status for Oracle Application Development Framework.
To achieve a Specialized status, Oracle partners are required to fulfill a stringent set of requirements based on the needs and priorities of the customer and partner community. By achieving a Specialized distinction, Redstone has been recognized by Oracle for its expertise in delivering services, specifically involving Oracle Application Development Framework through competency development, business results and proven outcomes.
Achieving a Specialized status assures customers that they are teaming with an insightful, knowledgeable partner; an expert in the defined product area, capable of working together toward a common goal in developing and implementing specific solutions that meet their business needs.
“Clients are most interested in working with an organization that is recognized for their experience as well as expertise in the various technologies they are reselling, implementing and supporting,” states Teresa Cahill, Redstone’s Specialization program director. “We see opportunities to leverage and combine our knowledge of Oracle Application Development Framework with our Oracle WebCenter practice.”
For further information regarding Oracle WebCenter & Oracle Application Development Framework-based solutions, please visit Redstone Content Solutions at www.redstonecontentsolutions.com or call John Klein at 563-355.1558 ext. 21.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
FOR IMMEDIATE RELEASE:
On January 4th 2013, Redstone Content Solutions launched its upgraded website, including new social media channels.
The primary goal of this initiative was to achieve a more consistent brand presence across company blogs, Facebook, Twitter, LinkedIn and YouTube.
The revamped website has been redesigned to improve engagement, navigation and usability. Corporate content (including text, images and photos) has been updated; new pages have been added across the entire site including a software downloads section.
John Klein, Principal, comments: “I am looking forward to this new phase in our overall corporate communication strategy. With most of us now “always online” through 24/7 access, we have to be more visible across a wider variety of social media outlets. Social networks extend Redstone’s reach and give our valued clients and partners more opportunities to connect with us.”
Redstone’s social media channels will act as platforms for company updates on forthcoming product and service offerings, future events such as workshops, insight and expert analysis on emerging WebCenter industry trends.
Michael Lawrence added: “We look forward to engaging actively with the online community. We encourage you to ‘Follow’ and ‘Like’ us!”